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Digital / Creative Marketing Executive at NatWest Group
London, United Kingdom
Job Descrption
We’re looking for a Digital Marketing Manager to join our team, where you’ll drive and manage exceptional growth through owning the end-to-end and delivery of multi-channel campaigns
You’ll develop plans to grow and retain customers, working as part of cross-functional scrums and a wider, fast-paced digital organisation, ensuring strategic and operational alignment and integration
It’s an opportunity to gain recognition as an expert in the complete production, management and execution of digital initiatives
In this key role, you’ll manage end-to-end campaigns as part of the wider multichannel Marketing team, including the creation of email templates, testing and release. With full consideration and ownership of the campaign and digital journey, you’ll ensure effective measurement and reporting on all campaigns.
You’ll be seen as a key digital contact to relevant stakeholders, and you’ll partner with all Marketing teams. Working within a scrum... you’ll make sure that digital is given full consideration in the creative development of campaigns and that all activity is supporting the wider customer obsessed, commercial and brand objectives.
Partnering with teams across the bank to support the adoption, usage and efficiency of digital platforms and channels
Utilising digital platforms to grow our business and improve customer net promoter scores
Carrying out regular A/B testing to make sure the most effective creative messaging is used in all channels
Utilising segmentation and data to deliver targeted and personalised campaigns
To be successful in this role, you’ll need experience of working in a digital marketing environment, and knowledge of the Adobe campaign suite. We’ll expect you to have experience of using testing and optimisation techniques and a background of focusing on metrics and reporting and making continuous changes to make sure targets are met.
Proficiency in analytics and data management
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