Retail London, United Kingdom

Holloway Books

Independent bookshop chain · London, Bath, Norwich

What they look for (Retail & Consumer): Booksellers and store managers who read constantly, recommend confidently, and treat a shop floor as a craft. We hire people who would be happy here for ten years.

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How a small bookshop chain quietly outperformed the high street

Holloway Books opened its first shop in north London in 2009. Today it runs four shops across London, Bath, and Norwich, employs forty-eight people.

What the shops are actually doing

Each Holloway shop has a manager with significant buying autonomy. The buying choices reflect the neighbourhood the shop is in.

Working the floor

Booksellers are expected to read widely and to handsell — that is, to recommend in person, with conviction, books they have actually read.

Promotion and pay

All four shop managers were promoted from bookseller roles within the chain.

"The shop is the recommendation. Everything else is logistics."
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