Aescape is actively recruiting a stellar Executive Creative Director to play a pivotal role in standing up and leading a creative department, protecting our brand and driving creative excellence through every way we show up in the world. You will create the infrastructure, team, work and processes to lead a multidisciplinary team of creatives to develop visionary concepts, compelling narratives, and immersive experiences for our brand, partners, and members (customers).
Position is in New York with travel to SF for collaboration with VP of Design. Leadership role reporting to VP, Marketing.
Aescape is the NY-based lifestyle robotics company redefining self-care.
We announced the world's first commercially available, fully automated AI-powered massage experience with Equinox in March — and this is only the beginning. We are in a period of rapid growth, launching our category-transforming product throughout 2024 with global leaders in hospitality, wellness, sports and fitness.
Backed by $80M in funding from investors like Valor Equity Partners (an early investor in Tesla and SpaceX), we've assembled a team of top talent across connected hardware and fitness from industry giants like Amazon, Apple, Peloton, Tonal, Uber, The New York Knicks, and more to bring people and robotics together for better living.
In less than 48 hours since announcing our launch and partnership, publications like WIRED, Fast Company, Popular Science, Sports Business Journal, Fortune and Now This News have covered our news, with remarkable enthusiasm.
What You’ll Do
As ECD, you’ll be at the forefront of Aescape’s transformative journey, harnessing the power of robotics to unlock possibilities and position technology as a trusted partner in enhancing human life. This role is central to our mission, serving as the creative core of Aescape. You will:
Create, Manage and Motivate: Beginning as its first member, you will build, lead, and inspire a multidisciplinary creative team within our Marketing department. You'll be responsible for determining assignments, managing throughput, conducting evaluations, and setting incentives that align with departmental and company goals, fostering our culture of high performance. We’re a bold brand, and are looking for bold ways to activate it in culture.
Author & Guide: Develop and industrialize an end-to-end creative process that uses creativity to drive business results, and ensures creative excellence from concept development through to execution. Your leadership will ensure all creative outputs align with our brand's vision and standards.
Champion Consistency: Maintain established guidelines, verbal and visual standards across all brand touchpoints. Your eye for detail will safeguard our brand's integrity and consistency, ensuring our creative messaging is always clear, understood and memorable.
Drive Collaboration and Integration: Work closely with cross-functional teams (including sales, product, operations, people, and senior leadership) across the company to deliver creative solutions that enhance our company and product proposition. Your ability to collaborate and build bridges will be key in creating cohesive and impactful creative work across Consumer, Brand, Partnerships and Retail.
Leverage Data-Driven Insights: Utilize data to inform and refine creative strategies. Your capacity to interpret insights will guide the creative process, ensuring our campaigns are not only innovative but also effective in driving guests through our door, and revenue to our bottom line.
Lead with Creativity and Maturity: Your role demands a balance of creative vision and mature leadership. You will provide senior direction across all marketing needs, translating creative vision into compelling campaigns and brand experiences. Leading with courage, you'll manage multiple priorities effectively, fostering an environment where creative risks lead to company breakthroughs.
Collaborative Resourcefulness: You’ll help develop a nimble and adaptive resourcing model by building, motivating, and sustaining a network of freelance and agency talent; managing relationships, briefings, budgets and outcomes to ensure our company deliverables meet our shared standards of excellence.
Who You Are
A visionary leader, adept at both strategic thinking and detailed execution. Your storytelling skills bring our brand's value propositions to life in a way that captivates and engages.
Experienced in leading creative teams, you excel in delegating and providing clear direction, empowering your team to achieve their best work. You are someone who can push creative thinking to new and unprecedented places – but also have a plan to make it work
Your creativity is matched by your maturity; you're capable of navigating the complexities of a dynamic, fast-paced environment, leading with courage and resilience. You welcome operational challenges that come with building a high-performance creative team.
You possess critical skills that include problem-solving, adaptability, and the ability to remain confident under pressure. Your collaborative nature enables you to sell ideas and build trusted relationships across the organization.
You are a full-stack creative problem solver and operator, with a background in Verbal and Voice creative development, and will be the ideal collaborative complement to our VP of Design.
What You’ll Bring
Minimum 15 years of experience as an operating creative, with at least 5 years in a leadership role. Your creative superpowers are anchored in the power of the written word.
Proven track record of success in branding, experiential design, and campaign development; preferably in a startup environment, in-house team or fast-paced agency setting.
Unique and relevant portfolio of work, showcasing your ability to flex across all forms of verbal expression: concept development, brand voice, copywriting, briefs, etc.
Creative fluency across all media touchpoints, with a strong portfolio to showcase your creative versatility across campaigns, working within and/or developing visual and verbal design systems, copywriting, content creation, video, creative operations and production, and collateral development.
Exceptional communication and presentation skills, capable of articulating ideas and strategies with clarity and persuasion, at all levels of the organization.
High standards - we’re changing the world, our campaigns and creative reflect this.
Leadership - you build and motivate high performing teams.
Entrepreneurial mindset - you don’t wait for briefs to champion new ideas.
Strategic thinking - you’ll operate from a place of curiosity and inquiry
Collaboration & influence - teams love working with you.
What’s In It For You
Join a pioneering tech company set to revolutionize multiple industries.
Secure early-stage equity in a company led by serial entrepreneurs with multiple successful exits.
Competitive compensation of $250,000 + bonus and equity.
Comprehensive benefits, including medical, vision, and dental insurance.
401k with a 4% company match.
Flexible work-life balance with unlimited vacation and generous parental leave.
Collaborate and grow from partnering with VP of Design (formerly Apple), both leading united teams in shared creative efforts.
Take Aescape to New Heights
At Aescape, we're on a mission to redefine self-care for a better world, and we're seeking trailblazers to join us on this journey. As ECD, you’ll play a pivotal role in the immediate success and future of our company as we innovate, create, transform, and make a meaningful impact on lives and major industries. Join us in our mission to advance robotics for better living.
YOUR JOURNEY. YOUR AESCAPE.
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