Samsung MENA HQ is currently operating regional eStores for selected MENA markets. The RHQ Online team serves as the center of excellence for enhancing Samsung MENA’s leadership position in eCommerce by maximizing customer experience, brand presence and sales growth across online channels. The D2C UX Content Manager will be responsible for maintaining the eStore on-site content for all D2C stores in the MENA region as well as the ShopApp with the purpose of ensuring a premium experience for online customers as well as for driving conversion-focused marketing initiatives in collaboration with diverse internal and external teams including the regional Corporate Marketing Team, agencies, in-house designer, the local D2C teams based in each market and other partners.
Role and Responsibilities
Planning, development and management of eStore on-site content as well as ShopApp in alignment with promotional activities, seasonal events and local market requirements
Develop content strategy aligned with short-term and long-term marketing initiatives to ensure that we have strong and consistent digital content for our products
Manage on-site content and implementation of an optimal customer journey on eStore including planning, development and overseeing implementation of landing pages in multiple languages across MENA markets
Process design and optimization to increase operations efficiencies with local markets and creative agency
Coordinate translations, design, localization and overall content production from agencies as well as in-house production for publishing
Support in developing eStore UX/ UI enhancements along with key stakeholders from different regions
Lead regional offices to improve campaigns activation and customer journey/ UX/ UI
Ability to prepare clear KPI reports and present insights of media and eCommerce activities to key stakeholders
Collaborate with Samsung global Headquarters to align global content with local operations
Manage asset creation with creative agency and in-house designer for relevant touchpoints (website, ShopApp, personalisation tools, etc.) within deadlines
Build and maintain a rolling 12 months regional content plan for Samsung.com, ensuring critical path is adhered to by all markets and in line with global, regional and local market plans
Collaborate with HQ and regional markets on product launches, key campaigns, and communication strategies
Collaborate closely with Sales, Marketing and Platform teams to optimize the customer journey and conversion rates and ensure brand guidelines and standards are met
Manage agency counterparts’ deliveries and keep project implementation on schedule and within scope
Drive actionable consumer insights (through web analytics and competitive landscape benchmarking) to develop enhancements that improve user experience and platform capabilities
Support Head of CX with development of new functionalities increasing conversion rates and improvements of customer journey
Skills and Qualifications
At least 5-7 years of relevant work experience within a fast growing eCommerce environment working in a content and/ or UX/ UI position
Strong understanding of mobile customer journey as well as optimization and customer behavior on applications including best practices and experience managing eCommerce applications
The role requires a proven experience in eCommerce CMS, UI/UX design, project management
Knowledge of project management/ ticketing systems such as JIRA and associated tools
Conceptual and strategic, but also must embrace being an owner; getting involved in the details of the business and making things happen
Comfortable in a collaborative environment; flexible and open to ideas from all areas and levels of the organization, but also confident and decisive
Ability to handle multiple demands efficiently, while being extremely organized and maintaining high attention to detail
Experience designing and developing digital communications including, but not limited to, banners, websites, landing pages, newsletters, social media, and other marketing collaterals
Strong understanding of user experience and responsive design
Ability to follow detailed brand, e-mail and UI/UX guidelines
Knowledge of e-commerce trends, competitive landscape and digital customer experience
Outstanding relationship builder – able to communicate effectively with people of all levels and job functions
Strong analytical skills to be able to track and generate data based insights and build recommendations
Possess an innovative and solutions-oriented mindset
Demonstrated ability to learn quickly, and manage change effectively while being comfortable working in a fast-paced, deadline-driven environment
Up-to-date with the latest trends and best practices in online marketing and measurement
Bachelor/Master degree in Marketing, Graphic Design or relevant field with 5-7 years of experience in eCommerce
Demonstrated written and communication skills, exemplary grammar and spelling
Experience with content management systems as well as A/B testing and personalization tools (experience with ticketing systems such as JIRA a plus)
Must be system oriented as well as computer literate and Advanced user of MS-Office applications
Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe)
Excellent communication skills and the ability to clearly articulate marketing objectives and initiatives
Fluent in English and Arabic, French is a plus
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