Company Description

The world of investment is changing. Our vision at Legal & General Investment Management is to create a better, more sustainable future through responsible investing. We work in partnership with our clients around the globe to deliver positive long-term outcomes, while rising to the challenges of a rapidly changing world. Our clients include institutional pension funds, financial institutions, local authorities and sovereign wealth funds. To meet our clients’ complex and evolving investment needs, our investment strategies cover a broad array of asset classes and styles, including equities, bonds, property and alternatives, as well as multi-asset funds. We’re focused on continuously innovating our investment products, maintaining our reputation as experts across all asset classes, and striving to build a more responsible and sustainable future.

Job Description

As our Product Marketing Manager, you will create and deliver product marketing initiatives for LGIM’s Defined Contribution (DC) business to help meet business objectives and sales targets.

You will create and deliver product marketing messaging and content for LGIM’s range of Target Date Funds and private markets fund(s) that may be of interest to DC clients and pension scheme advisors as well as ensuring that all marketing content created in support of these objectives uphold high regulatory standards and principles

You’ll play a key role in delivering initiatives to both improve the perception of LGIM as a leading provider of products and solutions and increase assets under management via the relevant marketing channels. As well as of course, upholding regulatory adherence.

You will be:

• Leading the creation of product marketing campaigns for LGIM’s Defined Contribution (DC) business, with the aim of driving client sales and retention, working in close collaboration with investment, distribution, product and marketing teams across LGIM.
• Developing differentiated positioning, messaging and product-specific content for LGIM’s Target Date Funds (TDFs) and private markets fund(s) targeting DC scheme managers and pension scheme advisors. You’ll create and own a compelling central narrative for LGIM’s evolving TDF product range but will also include ownership of the marketing elements of a new fund launch or launches.
• Creating and maintaining product marketing and sales enablement collateral for the TDF and private market ranges including pitch presentations, brochures, client communications, Q&As, educational content, thought leadership and websites.
• Integrating these product marketing deliverables into channel marketing plans. Working with the DC Channel Marketing Manager to deliver the range of content described above, in a way that supports the broader DC channel marketing strategy across a range of disciplines (PR, brand, content, digital, events).
• Supporting and/or delivering marketing projects as required
• Supporting the delivery of regulatory projects as they pertain to product marketing. This will include ensuring that LGIM’s marketing materials adhere to evolving regulatory requirements, as well as triaging the impact of new and changing regulations on marketing.
• Ensuring all product marketing campaigns have clear measurements and KPIs and report back on campaign results.
• Campaign benchmarking: Proactively research competitor campaigns, including their trade press advertising and web activity, and recommend ideas, enhancements where appropriate.
• Materials governance: When working on all communications, work with key stakeholders (Compliance, marketing teams and distribution) to ensure that all work is delivered in a cost effective and timely fashion in line with brand and compliance guidelines. Observe good practice in relation to Treating Customers Fairly and Consumer Duty, and ensure promotions deliver Regulatory and Data Protection requirements.

Qualifications

You will need:

• Strong experience developing product-specific messaging and content for institutional / pension scheme investors  
• Experience of promoting the launch of new funds/strategies, demonstrating innovation and commercial awareness
• Strong knowledge of investment strategies and markets, including multi-asset strategies and alternatives / private markets
• Excellent communication skills and the ability to create compelling marketing communications
• A strong understanding of investment management businesses and the competitor landscape
• Strong knowledge of the regulatory environment. The ability to be a self-starter with outstanding communication skills and attention to detail
• The ability to be a team player, willing to get involved in all aspects of the business

Additional Information

When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.

If you join us, you’ll get access to some great benefits, including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave. 

You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of – both for our own products and at a range of high street stores and online offerings.

The brand with the brolly is choosing today to change tomorrow.

Since 1836, we’ve grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands. 

We’re all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.

We need people who share our ambitions, agility and entrepreneurial spirit to help us do it.

At L&G, you’ll find a balance that helps you be your best. Empowered by hybrid working, we’re supported by technology and workplaces that enable us to work effectively wherever we are. We come together in offices to collaborate and connect, and use time at home for individual, focused activities. And, when we achieve great things, we celebrate our success and reward strong performance.

Today, there’s over 10,000 of us, working towards our mission, with plenty of opportunities to grow your career as we grow L&G. Will you join us?

Great minds don’t have to think alike, so we welcome voices from all backgrounds. Bringing together people with different life experiences helps us build empathy with our customers and drive innovation.

We don’t just talk about it, we actively promote diversity and equitable opportunities for all. That means our employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or protected veteran status. In fact, we embrace every dimension of diversity to reflect the customers and communities we serve.

We think it’s important to create an inclusive environment where we can all belong, contribute and drive progress, where you can develop and grow, and be empowered. We want you to use your voice to help us build a better tomorrow.

We all work differently, and have different needs, which is why. we’re always open to discussing flexible working arrangements. Likewise, we’re committed to finding reasonable accommodations for candidates with specific needs during our recruiting process.

So whoever you are, wherever you are, whatever your story, we'd love to hear from you.