Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

About the Role

This Senior Manager role will lead a team of Industry aligned Digital Strategists and apply marketing expertise to define digital initiatives and activations that increase product demand and grow the sales pipeline. The ideal leader has experience developing integrated, end-to-end digital marketing and revenue growth strategies for B2B companies, integrating emerging technologies into their strategies. Prioritize and ensure performance for regional and local Digital activations, integrating Digital and non-Digital channels, including but not limited to, paid media, organic search and social, web/mobile, events, webinars, global campaigns, and partners solutions. Identify high-growth and high-revenue digital opportunities, and take the lead on measuring the strength of the digital program(s), using channel and behavioral data to optimize, test and target marketing solutions for the greatest impact. 

About You

Strategy & Initiatives

• Identify, prioritize, and deploy product led experiences that create “aha moments” for customers and prospects, while showcasing what differentiates us

• Plan, implement, and supervise our Global Digital activation strategy, omnichannel management, and the evolution of automated audience segmentation/delivery and cross channel journeys via Enterprise Marketing Cloud for full funnel journey orchestration, strategic account targeting, and nurturing of low quality leads

• Establish critical metrics and continually analyze strategies and Digital activations to assess performance; use analysis to implement changes in our approach, remodel strategies when vital to improve performance

• Advocate for an approach driven by data but uses creativity to address problems and do things differently when it makes sense

• Monitor digital contributions against regional goals and proactively guide the business on status and any concerns before they become issues.

Leadership & Teamwork

• People manager, leading and encouraging a positive working environment that enables a balance of hard work and fun.

• Lead Global Digital Strategists to build always-on brand to demand digital capabilities and develop data driven prospect and customer experiences

• Implement and execute with a hands-on, ‘roll up your sleeves’ approach and a strategic lens to advise on the appropriate long-term direction

• Collaborate with cross functional teams to develop integrated plans addressing ABM, lead and demand generation campaigns, messaging and positioning frameworks, buyer personas, and journey maps

• Close partnership with search, social, paid media leads, global campaign managers, and agencies in the development of programs to drive awareness and demand

• Align with Regional leadership to identify business priorities and the right local approach; develop initiatives and help guide the organization to present impactful reporting including business insights and recommendations (i.e.: quarterly business reports, digital roadmap, regional updates)

Basic Qualifications

• 10+ years experience in digital marketing with 5+ years leading and developing a global team

• Experience with defining and delivering success goals in a results oriented culture

• Solid understanding of organic and paid media best practices

• Familiarity with content management systems, analytics tools, project management software, and marketing automation systems (Adobe Experience Manager, Adobe Analytics, Workfront, Marketo)

• Global Digital and Web Marketing experience 

Other Qualifications

• Shown success in collaborating with multiple cross-functional teams to analyze, respond to, and optimally address various business needs and challenges

• Highly quantitative, analytical and business-minded

• Excellent verbal, written, and presentation skills

• Digital demand generation experience is highly desirable

• Enterprise software and/or B2B experience is a plus

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!