Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

About the Role

The Workday global partner marketing team is seeking a collaborative and experienced marketer to lead our content, partner event experience and communications team.   This role will work in tight collaboration with various Workday marketing teams and the global Partner organization in order to engage the Workday Partner ecosystem, and drive awareness in the market.  

If you are creative, passionate about partners, love crafting innovative marketing experiences, can drive important initiatives aligned with shared goals, are crazy (in a good way) about metrics, and have strength in building and nurturing a team, we have the perfect position for you!

This individual, reporting to the Head of Global Partner Marketing, will strategize and implement global partner marketing programs supporting Workday’s sales and growth goals. This is a highly visible global role with global responsibilities as follows:

• Develop communication strategy and campaigns targeting the Workday Partner community to drive partner engagement and increase Partner footprint with Workday.

• Responsible for the Partner experience at Workday global flagship events (Workday Rising, Workday DevCon, Workday Elevate, etc.), including on-site experience, communications and metrics.

• Align with Workday sponsorship team on Partner sponsor activations at events.

• Monitor industry trends, competitors, and audience behaviors to recommend appropriate event experience approaches to exceed business goals.

• Create and implement Workday’s social media strategy (including managing the Workday LinkedIn Showcase presence) in close collaboration with the Workday corporate social media team.

• Develop and promote the Workday Partner ecosystem brand via paid, earned and owned channels to support Partner recruitment and the promoting the value of the Workday economy 

• Lead the content strategy for Workday.com/partners to improve the digital property for customers, prospects, partners and partner prospects.

• In collaboration with the Global Partner Operations team, manage how Partners use the Workday Partner Portal to recruit, enable, communicate and engage with Partners.  

• Create a digital center of excellence for co-marketing materials and templates for the  Workday Partner ecosystem leveraging existing Workday collateral/campaigns, and supporting a library of self-service assets to help Partners drive leads and pipeline and grow our joint businesses.

• Provide dashboards and reports outlining quantifiable results, value, program analyses and recommendations to adjust tactics to over perform.

• Be an internal advocate for Partners among key team members.

About You

Basic Qualifications

• 15+ years of B2B marketing experience within technology oriented companies with at least 7 years in digital, customer or partner marketing.

• 10+ years of leadership experience within marketing capacity.

• Strategic problem solver with a partner-centric approach and a passion for technology and innovation.

• Excellent leadership and team management abilities, with a proven track record of developing and mentoring talent.

• Proficiency in marketing automation, CRM, and analytics tools.

• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

Other Qualifications

• Outstanding interpersonal skills, both written and verbal.

• Candid, self-starting and good sense of humor.

• Agility and ability to prioritize is critical.

• Strong executive presence.

• Ability to travel up to 50%.

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!