What You Will Do:
AI Strategy Development: Lead the development and execution of AI strategies aligned with Acxiom’s objectives and business plan. Identify opportunities to leverage AI technologies to optimize business performance, enhance customer engagement, and drive revenue growth.
AI Solution Implementation: Lead the design and implementation of AI-driven solutions for data-driven marketing campaigns. Collaborate with cross-functional teams to integrate AI technologies into existing marketing platforms and processes effectively.
Market Analysis: Keeping abreast of industry trends, emerging technologies, and competitors' AI strategies. Conducting market research to identify potential areas for AI application and innovation.
Performance Monitoring and Optimization: Establish KPIs and metrics to measure the performance and effectiveness of AI-driven marketing initiatives. Monitor campaign performance closely and identify opportunities for optimization through AI-powered algorithms and techniques.
Communication and Advocacy: Serving as a spokesperson and advocate for AI within the organization, as well as externally with clients, partners, regulators, and the broader community. Articulating the value proposition of AI and promoting a culture of innovation and learning.
Stakeholder Collaboration: Collaborate with external and internal stakeholders, including IPG, products, marketing, sales, IT, and senior management, to align AI initiatives with business goals and priorities. Communicate effectively to ensure buy-in and support for AI projects across the organization.
Partnerships and Alliances: Identifying and fostering strategic partnerships with external organizations, such as technology vendors, research institutions, and startups, to leverage expertise, access to resources, and accelerate AI innovation.
Compliance and Ethical Considerations: Ensure compliance with data privacy regulations and ethical guidelines in the development and deployment of AI solutions. Implement best practices for data governance and security to protect customer information and maintain trust.
What You Will Have:
Primary Location City/State:
Homebased - Conway, ArkansasAdditional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.