Looking to work in a fast-growing and forward-thinking brand, who places as much emphasis on purpose and impact on the planet, as they do on profit? Wild Nutrition are the experts in women’s nutritional health and leaders in Food-Grown® supplements, so we are looking for someone to join our acquisition team that believes in our supplements and wants to be part of a growing business that is making a positive difference in the world.

As a CRM & Loyalty Executive, you will hold a central position within our ecommerce team, reporting directly to the CRM & Loyalty Manager. Your role will be integral in fostering and enhancing customer relationships within our subscription-based model. Working in tandem with cross-functional teams such as Growth, Brand & Marketing, Customer Care & Nutrition you will utilise your specialised knowledge in CRM to make data-driven decisions to propel customer engagement, retention, and revenue growth initiatives.

Key responsibilities:

• Work closely with the CRM Manager to lay out a subscription-first communication strategy which incorporates continuous data-led testing and optimisation to drive subscriber LTV.
• Own the process of briefing, building & QAing of CRM campaigns.
• Implement strategies to optimise customer retention rates within our subscription model, identifying opportunities to enhance the subscriber experience and mitigate churn.
• Support efforts to maximise customer loyalty, devising programme incentives that drive repeat purchases and foster brand advocacy.
• Design and implement customer lifecycle campaigns, using email automation flows based on customer segmentation, ensuring best practice across all templates
• Provide insight and data analysis from website and customer activity to support onsite customer journey optimisation, improving CVR and repeat purchase
• Measure and evaluate CRM data to determine the effectiveness of our campaigns
• Support the eCommerce and wider marketing team with other marketing initiatives

Requirements

• Proven experience working in a fast-growing direct to consumer brand
• Good knowledge of CRM best practices, data analysis and insights
• Analytical and data-driven; be able to take insights from data and translate those into actionable strategies to drive planning and execution to improve KPIs
• Ability to work independently and as part of a team
• A growth mindset - someone who is resourceful, enjoys finding solutions, removes barriers, thrives in a fast-paced environment and takes ownership
• Comfortable with being strategic and tactical
• Experience using Klaviyo to deliver effective email marketing campaigns, including segmentation and automation flows
• Experience with A/B testing assumptions, reporting on results, and guiding the creative and content teams to optimise campaigns
• Excellent organisation and communication skills along with a customer-first approach
• Technical expertise with CRM, ESP and Analytics systems such as Klaviyo, GA, Shopify and Recharge
• Experience with subscriptions is a bonus

Benefits

• Time given every year to volunteer with a local charity of your choice
• All the latest tech you need
• Flexible hybrid working model
• Summer Fridays
• Generous Pension plan
• Private health insurance and cash back scheme
• Enhanced Leave package with added years of service extras
• Employee Assistance Programme
• Team discount on all Wild Nutrition supplements and personalized consultations
• Cycle to work scheme
• Enhanced parental leave policies
• Be part of a passionate, friendly and transparent culture

Please note: we operate a dog friendly office, only with the friendliest dogs. Please let us know of any allergies or issues in the interview stage so arrangements can be made.

A little bit about us:

We produce premium, natural and sustainable supplements with an expertise focus on women's health.

We provide a sustainable subscription service as well as being stocked by retailers.

Wild Nutrition is one of the most respected brands in the supplement industry and Women's Health market. Our products are stocked by retailers across the UK & Ireland, including Planet Organic, Harrods, Selfridges, and Whole Foods Market. We are on a mission to help people across the globe significantly improve their health and overall wellbeing through natural, effective, and pioneering technologies.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.