We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running. 

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

Local Applicants Welcome. 

Department: Marketing & Sales

Location: Raleigh, North Carolina

Reporting to: Portfolio & Digital Strategy Manager

Role: Permanent, local contract

Brand Manager

About the Role 

Brand Manager supports the Portfolio & Pricing Stragegy Manager to develop portfolio plans, establish the marketing mix of our brands and develop holistic consumer experiences and activation tactics.  The incumbent will also be responsible for competitive assessment and designing strategic plans to build equity with consumers through brand messaging, packaging and communication materials.

What you will do

• Design multi-touchpoint brand activation concepts exploring portfolio strategies; Lead initiatives from the brand perspective including vendor management and working closely with digital core team members for implementation. Analyze results and improve initiative based on learnings;
• Manage the development and execution of all porftolio initiatives including pack rejuvenations and Limited Edition Packs, inserts, onserts and product innovations for all categories (RMC & E-Vape); establish the full marketing mix including packaging, communications and messaging content across all channels;
• Establish brand strategy and ensure that all initiatives are working towards over-arching brand objectives and priorities. Monitor the performance of brand initiatives, impact on sales and future volume opportunities;
• Responsible for portfolio optimization, NTM management, write off management and NPD management in collaboration with global GBS center and supply chain teams;
• Monitor competitive action and recommend course correction on pricing and/or marketing mix. Build go to market strategies and financials for new market opportunities. Coordinate and lead ad-hoc projects within marketing and/or cross-functionally in line with expected deliverables;
• Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent;
• Manage various tasks and projects as they arise and upon manager’s request.

Who We Are Looking For

A dynamic, passionate, and result-oriented person, with:

• Bachelor’s Degree in Marketing or related field;
• 3-6 years work experience in Trade &Consumer marketing;
• Fluent English;
• The Brand Manager must have both strong strategic capabilities as well as ability to be hands-on and manage tactical execution, affinity for packaging development and design and excellent collaboration skills with the ability to navigate projects within a complex organizational structure and stakeholders across functions.

What We Offer

In JTI USA, we are proud to be recognized as Top Employer and awarded the Global Equality Standards certificate as we continue our dedication to equal pay and equal opportunities. 

Our culture is what makes JTI USA a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom - freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself. 

We ask for accountability, ownership, results, and collaboration. 

And we care for our people's well-being - In addition to the salary, you might want to enjoy the following: 

• Annual Performance based Bonus
• Employee Stock Purchase Plan 
• Personal Development 
• Medical/ Dental & Vision Plan for employee & family members.
• Life insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave of 20 Weeks
• Short-Term & Long-Term Disability 
• Education/ Tuition Assistance
• Flexible Dress Code
• Hybrid Work Setup 
• Snacks & Drinks
• Office Parties 
• Volunteering Activities 
• Employee Assistance Program - counseling, for employees & family members. 

In addition to other perks & benefits (i.e. fitness/ wellbeing activities, employee discounts, service awards, recognition program, etc.)