Purdey – Digital Marketing Manager
(permanent, full-time)
HOW WILL YOU MAKE AN IMPACT?
As a Digital Marketing Manager you will join our Marketing team in a multifaceted role that encompasses Paid Media, CRM, Digital Project Management and Data Analysis.
As an integral part of our team you will have the opportunity to drive strategic initiatives, shape client experiences, and optimise our digital landscape.
If you thrive in fast-paced environments, have a passion for data-driven, excel at project management and possess a can-do attitude, we invite you to explore this exciting opportunity.
Key responsibilities:
Paid Media
- Own execution of the paid social, display, affiliate, search and OOH campaigns
- Collaborating closely with the media agency and e-commerce team to develop, plan and launch campaigns ensuring all deadlines are met
- Monitor campaigns while live to ensure proper delivery and KPI performance
- Lead investment strategy within all paid media channels, leveraging subject matter expertise to inform budget planning and channel allocation
- Manage agency and publisher relationships, run regular status calls, represent brand needs
- Work alongside the content marketing manager to ensure our brand message is strong and consistent across all campaigns
- Partner with cross functional teams such has the marketing director, e-commerce manager, head of sales for each division to ensure creative best practices, timely product deliveries and seamless launches that covered by the paid media campaigns, as well as making sure the website is fully optimised for performance and traffic.
- Be a leader in process optimisation, proactively identifying and improving ways of working with cross-functional stakeholders as well as external agencies and vendors
- Contribute to quarterly business reviews and monthly reporting to the leadership team
- Manage budget: proactively collaborate with internal teams to ensure timely and accurate billing completion, ensuring proper documentation of all approved invoices, forecasts..
- Be up to date on new regulations and industry trends and new partner offerings to inform the development and evolution of the media strategy
CRM
- Plan, create and schedule broadcast email marketing campaigns
- Own the client lifecycle strategy specifically within automation, optimising and developing new series based emails
- Collaborate with content marketing manager to ensure high standards of design and copy
- Build a roadmap, enabling testing strategies around creative, messaging and segmentation to optimise overall client outreach and performance
- Analyse data to drive desired behaviour through segmentation, personalisation and identifying new touch points of existing flows – continually refining KPI
- Work closely with management to share funnel conversion improvement ideas, feedback and present results
Digital Project Management
- Ensure correct execution and completion of digital CRM roadmap, meeting correct deadlines to drive a concrete business impact
- Project manage the digital client journey and tool (app) alongside the head of IT, driving a client centric approach working alongside creative designers, UX/UI designers
- Drive the full evolution of CRM and digital clienteling for each part of the business, pushing new initiatives and proactively promoting the use of digital tools to maximise client engagement and satisfaction
- Report on KPIs to measure and evaluate the effectiveness of each CRM project
CIM & Data Insight
- Be the owner of client data across the business
- Use client data to support the sales teams with actionable insights to inform their on potential action plans and opportunity analysis
- Deliver monthly client insights reporting to retail and leadership team
- Prepare presentations and materials including post campaign reports and internal updates
- Manage client data alongside the head of IT by collating, cleaning, managing and merging data
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- A data-driven individual who is proactive, highly motivated, detail orientated and process-driven
- Excellent organizational and time management skills with an ability to multitask
- A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company
- Strong project management skills
- Knowledge of client database system (preferably Ometria) and understanding of Salesforce required
- Proficiency with Microsoft Office software Word, PowerPoint, Excel, Outlook and knowledge of Point of Sales (POS) system is a plus
- Strong verbal and written communication skills
- Experience of working in categories where executional excellence is valued (e.g.: Luxury Goods, Beauty, Hospitality)
- Previous experience in digital, paid media
- Poise and professionalism to interact with varying levels of management in cross-functional teams
HOW DO WE KEEP YOU SMILING?
As a significant member of the Purdey community, you are also part of a much bigger family at Richemont.
We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development.
YOUR JOURNEY WITH US:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
1st Stage – After your application has been selected, our recruitment team will reach out to you within 2 weeks to conduct an introductory call
2nd Stage – Interview with the Director of Marketing
3rd Stage – Interview with the Head of HR
LEARN MORE ABOUT LIFE AT RICHEMONT BELOW:
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