Integrated Media Planning Manager

Function: Marketing
Location: Our Central London Office
Salary: £52,800 – £59,000 base depending on experience, plus full benefits listed below.

Contract: Permanent 

Closing Date: 25th March 2024 Please note, that we may close vacancies early when we receive significant numbers of applications.

As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future.

There’s so much more to HEINEKEN than meets the eye and right now, we’re looking for an Integrated Media Planning Manager to join our Marketing Team!

About the role
Reporting to the Head of Media Strategy and Planning, you’ll lead the integrated media planning to meet the ambitious goals for some of our key HEINEKEN brands.

As the Integrated Media Planning Manager, you will play a pivotal role in shaping the brand narrative and driving engagement across diverse media channels. Your strategic thinking, creative approach, and data-driven mindset will help us build powerful and culturally relevant brands that our consumers and customers love.

You’ll work closely with UK brand and marketing teams, as well as creative agencies to share and support the delivery of best-in-class creative approaches, as well as lead integration between the global Amplify network that leads global Heineken Brand Communications and HEINEKEN UK. Playing a proactive role in identifying synergies between local and global media/creative initiatives, sharing & scaling UK best practices, as well as actively applying Amplify learnings, frameworks & best practices back into Heineken UK.

 Other accountabilities:

• Maintain a ‘finger on the pulse’, identifying planned & reactive opportunities to which the brands should respond & activate media around.
• Build fully integrated, through the line & audience insight led Heineken & Beavertown strategies and plans; that drive positive business outcome
• Develop audience strategies which leverage Gen Z & Y relevant passion points to deliver culturally connected media plans
• Develop & deliver a scalable, portfolio-connected learning agenda through Heineken & Beavertown plans
• Connect with internal & external stakeholders to deliver the brand's wider business objectives.

Who we’re looking for

We’re looking for a driven and engaged individual who can deliver brave media plans which incorporate new and innovative communications and media ideas. Confidence is key in this role as you’ll be delivering presentations to senior stakeholders. On top of a deep understanding of the media landscape (including it’s challenges), you may also have:

•  4+ years of relevant experience in media planning (category experience is a plus!)
• Ability to manage multiple stakeholders both internally & externally
• The ability to form positive relationships
• Great learning agility
• Creative mindset with the ability to produce innovative solutions

If the above sounds like you, we’d like to hear from you!

Our ways of working

Our office sites operate a hybrid model. You’ll spend Tuesdays, Wednesdays, and Thursdays in the office and can work from home on Mondays and Fridays, although but you’re more than welcome to come and work from the office on those days too. 

Our benefits and rewards

• Annual bonus
• Flexible Benefits Allowance
• Company-funded Private Medical Healthcare
• Double-matched pension (up to 10%)
• 35 days holiday (holiday trading available)
• Retail discounts
• A monthly case of our delicious ciders and beers (low and no alcohol options available)
• Unique learning and development opportunities

…And much more! Check out our Why Join Us page if you’d like more information.

You’ll also get the opportunity to join our colleague networks, in which people from across the business connect to help champion diversity, equity and inclusion, ensuring we’re continuing to give people a voice.

The application

If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay! Please note that VISA sponsorship is not offered for this role.

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.

You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!

Who we are

We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.

It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.

When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.

If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.

There’s no better place to untap your future. Join us, and brew a better career.