About the role

Are you an accomplished digital strategist with a knack for shaping global campaigns? We're seeking an Associate Director in Digital Planning to lead strategic initiatives for our esteemed client, HSBC.

The role will see you lead global digital media planning, aligning strategies with client objectives and acting as a vital link between client, strategy, and digital activation teams. You will collaborate closely with the Global Digital Director to implement innovative strategies and own the digital plan. You will work collaboratively but be seen as the owner of the final digital plan.

The successful candidate will be the linchpin in translating strategy into actionable digital plans, working closely with the activation team, and managing partnerships to deliver exceptional results. If you're ready to channel your precision, outcomes-driven mindset, collaborative spirit, and digital passion into a transformative role, we invite you to join our team and be at the forefront of shaping the future of digital media planning for HSBC.

Key Responsibilities:

• Lead digital media planning within the global client team, aligning strategies with client objectives.
• Act as the vital connection between the client team, strategy team, and digital activation team, ensuring seamless collaboration.
• Feed into overall campaign strategy, bringing digital innovation to discussions and translating strategy into final digital media plan
• Develop and communicate digital media plans and rationale both internally and externally to client teams.
• Work closely with the digital activation team to execute plans, optimising channel investment for maximum impact.
• Manage partnerships to deliver specific elements of the digital plan, fostering relationships for sustained success.
• Utilise strong analytical skills to monitor and evaluate overall campaign performance.

About you: 

As a natural collaborator, you should seamlessly blend your expertise with the collective efforts of the team. Being a digital native is not just a trait; it's a way of life for you, fuelled by an unwavering passion for the intricacies of the digital landscape. In this role, we need someone who can seamlessly navigate the complexities of global media planning, bringing your experience to the table. You are not just a planner; you are a strategic thinker who understands how to weave digital solutions into the fabric of a global client's objectives. Your digital acumen isn't confined to expertise alone; it's reflected in your ability to innovate and adapt in an ever-evolving digital sphere.

Requirements:

• Extensive experience in global digital media planning.
• Proven ability to collaborate effectively with cross-functional teams.
• In-depth knowledge of the digital landscape.
• Strong analytical skills and results-driven mindset.
• Excellent communication and presentation skills, capable of conveying complex digital strategies in a clear and compelling manner.

About PHD Global

Named Adweek’s Global Media Agency of the Year 2024, PHD is a pivotal arm of OMG, on a mission to understand the future generation of marketing.

Our vision is to be an agency group where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects Real Britain and the cities where we are based, where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented.

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Attraction team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on www.omgukcareers.com