The Senior Analyst, Loyalty Business Development is responsible for both new partner outreach & current partner management, which includes companies spanning many industries as well as our bank partners. The Senior Analyst is a thought leader with the goal of growing the number of partnerships and enhancing current relationships & marketing activities to grow the impact our partnerships have on our customers.
Essential Functions
Develop a point transfer strategy using qualitative & quantitative analysis to effectively manage our relationship with current transfer partners & potential new transfer partners
Create & execute a card-linked offer strategy to generate incremental revenue for JetBlue
Effectively lead calls with potential & current partners
Pair market research with qualitative & quantitative analysis to make strategic partnership decisions that will enhance the value of our TrueBlue Program & credit card portfolio
Manage & continually evaluate current partnerships to help grow performance and enhance the value of our TrueBlue Program & credit card portfolio
Responsible for the day-to-day operations related to all partners: working with our loyalty marketing team, ensuring legal and branding compliance, tracking financial metrics, and budgeting
Partner with cross functional teams (IT, Accounting, Finance, Revenue Management, Customer Support, Marketing) to execute on both our strategic direction and activations
Evaluate new tech opportunities that will help us scale our partnership business
Partner with revenue accounting and marketing analytics teams to ensure all financial reporting and forecasting is accurate and distributed appropriately
Other duties as assigned
Minimum Experience and Qualifications
Bachelor’s Degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience
Three (3) years of airline, loyalty, or business development experience
One (1) year of experience managing projects and cross-functional relationships
Proficiency in Microsoft Office
Strong relationship management and problem-solving skills
Ability to prioritize and manage multiple obligations in a fast-paced environment
Must be organized
A go-getter: coachable, relationship builder, and able to influence with impact
Available for occasional overnight travel (25%)
Must be in possession of valid travel documents with the ability to travel in and out of the United States
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship
Preferred Experience and Qualifications
Master’s Degree in business administration or related field
Five (5) years of airline, loyalty, or business development experience
Three (3) years of experience managing projects and cross-functional relationships
Ability to cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials/liability, customer service and training
Comprehension of loyalty program space
Knowledge of airline industry trends and travel technology
Marketing Expertise: Knowledge acquisition and engagement strategies, tactics, and tools
Crewmember Expectations
Regular attendance and punctuality
Minimum 3 days per week in office
Potential need to work flexible hours and be available to respond on short-notice
Able to maintain a professional appearance
When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
Equipment
Computer and other office equipment
Work Environment
Traditional office environment
Physical Effort
Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)
Compensation
The base pay range for this position is between $64,000.00 and $103,100.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.
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