Summary of Position

Title: Social Media Coordinator

Hours of Work: 9am to 5pm, Monday to Friday

Contract Type: Permanent

Location: London

Salary: £32,000 - £35,000 depending on experience

Role Purpose

As a Social Media Coordinator at Free2Learn, your primary responsibility will be to curate, create, and publish engaging content across various social media platforms, including Instagram, Twitter, Facebook, YouTube, TikTok, and LinkedIn. You'll play a key role in building and maintaining our online presence, interacting with our audience, and fostering community engagement. This involves crafting compelling posts, scheduling content for optimal reach, and monitoring social media channels for trends, comments, and messages.

Additionally, you'll collaborate closely with internal teams to ensure that our brand messaging remains consistent across all platforms. Analysing performance metrics and providing regular reports to the Marketing Manager and the CEO will be essential for assessing the effectiveness of our social media efforts and identifying areas for improvement.

Staying abreast of industry trends and best practices will also be important to keep our social media strategy fresh and effective. Overall, you'll contribute to enhancing Free2Learn's visibility, reputation, and engagement within our target audience through creative social media initiatives.

Main Responsibilities

• Develop and implement digital marketing campaigns, covering SEO/SEM, email, social media, and display advertising.
• Create and schedule content for various platforms including Instagram, Twitter, Facebook, YouTube, TikTok, and LinkedIn, with a view to maintain a strong social media presence.
• Collaborate with the Marketing Manager and web development to optimise marketing aspects of the company's website.
• Improve website visibility through various initiatives including Technical SEO, Local SEO, Offsite SEO, and content optimisation.
• Analyse social media performance metrics and provide regular reports to the Marketing Manager.
• Identify trends and insights to optimise campaign performance against budget allocation.
• Conduct experiments and conversion tests across media calendars on a monthly, quarterly, and annual basis.
• Work with internal teams to optimise landing pages and enhance user experience.
• Evaluate customer experience across channels and touchpoints.
• Collaborate closely with the agency's media and account teams to ensure seamless delivery of social media strategy
• Monitor social media channels for trends and engagement opportunities.
• Collaborate with internal teams to ensure consistent brand messaging.
• Stay updated on emerging technologies and share insights for their adoption where applicable.

Person Specification

• Minimum of 2-3 years of experience in social media administration/coordination for both B2C and B2B sectors
• Experience in digital marketing with a focus on social media management, PPC, SEO, Organic Search, Website and LinkedIn marketing.
• BS/MS degree in marketing or a related field would be advantageous. Other qualifications and/or experience in Social Media/Digital Marketing will also be considered.
• Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimising landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends etc.).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.

Disclosure and Barring Service Clearance (DBS check)

Free2Learn is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment.

We actively seek DBS enhanced clearance checks for applications of employment as part of our safeguarding procedures. If you do not currently have an enhanced DBS, F2L will pay for you to apply for one.

Equal Opportunities

We value diversity and positively welcome applications from all backgrounds. This will help ensure our workforce better reflects the diverse wider community we support. We particularly welcome applications from under-represented groups including ethnicity, gender, transgender, age, disability, sexual orientation, or religion.

Why should you join us?

We have ambitious growth plans for the next couple of years and we want to find somebody who is equally excited about developing themselves in our fast-paced and collaborative culture.

We want to take on board talented and innovative people who are not shy to think out of the box and drive changes!

What happens after you apply?

We are going to contact individuals to schedule an interview if we think they are a good fit for our Marketing department.          

Interviews may be held in person or online through Microsoft Teams.

Interviews are structured but also casual, therefore candidates should focus on letting their personality shine through.