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Job Descrption

Brand Content Manager

Application Deadline: 10 May 2024

Department: Marketing

Employment Type: Permanent - Full Time

Location: Andover

Description

Great People Work Here

In Twinings UK&I we are on a stimulating journey of transformation as we seek to achieve our exciting goal of becoming a leading brand in wellbeing drinks.  We have created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.

As we reimagine the role of Twinings and tea in people's daily routines, we're also undergoing our own transformation as a business. Our focus is on making a more meaningful and relevant impact on the lives of our consumers. Thanks to some exciting investments in building our brand and embracing digital change, we're thrilled to introduce this new role. It's a step forward for us, and one we're genuinely excited about as we strive to better serve our community and make a positive difference in their lives. We'd love for you to be part of this journey with us.

The Brand Content Manager will be someone who is looking to run their own show and make their own imprint on the brand.. You will be managing the Digital Asset Database, (with support from the wider team) content and sequencing. You will be passionate about being creative with content and wanting to truly collaborate to get great results. You will have great attention to detail, be process driven and thorough. 

Key Responsibilities

Content strategy, Plan and Orchestration 

• Partner with Connections Strategy & Planning Manager, and channel leads to develop the Content Strategy & Plan through to specific customer journeys. 
• With an editorial mindset continuously seek content opportunities to deliver more meaningful consumer experiences through meaningful content  
• Ensure our content across all touchpoints is strategically aligned, consumer insight driven, engaging and results driven. 
• Ensure optimal scheduling and coordination of content across platforms. 
• Drive improved consumer experiences by aligning content delivery with a robust test-learn-optimise approach aiming to step change engagement metrics. 
• Own Content calendar ensuing that we are maximising opportunities to deliver a better consumer experience through connectivity of plans through a test, learn, optimise approach. 

  Content Management using the Digital Asset Management (DAM) Platform 

• Actively manage the DAM platform by uploading, tagging and organising digital assets. This includes hands-on creation of content, ensuring all assets are correctly classified and easily accessible for teams. 
• Oversee the entire content lifecycle within the DAM system, from entry to archive, ensuring all content is up to date and meets aligned quality standards. 
• DAM reporting, capturing how the DAM is being adopted in the business, ROI, asset performance to help us get more effective.  
• Generate insights to optimise content strategy, design & content production.  
• Build integration with content generation and consumption platforms. 
• Share insight into future content optimisation   

  Design & Develop Content 

• Leveraging brand and consumer understanding design and develop content that across a range of consumer and shopper touch points (Email, Website, Digital Shelf, Amazon, Social Product and Shopper POS) 
• Work closely with the internal teams and agencies to leverage understanding the brands visual and verbal identity before translating this into the brands body language for content. 
• Optimise content for different channels and formats and devices. 
• Act as creative guardian ensuring all content is to high standards and consistent visually and on tone of voice. 

Skills, Knowledge and Expertise

• Successful track record of at least 5 years’ experience in Content planning and creation.
• Experience of Digital Asset Management tech such as Bynder.
• Experience of working with other marketing agencies to develop campaign and always on creative.
• A great creative eye both visual and written copy with a brilliant attention to detail.
• Fuelled by a passion for consumer a master of how different content works on different channels.
• In depth knowledge of design software such as of Adobe InDesign, Illustrator and Photoshop.
• Wide knowledge and experience of digital marketing methods including email campaigns, content marketing, social media as well as offline channels.
• Digital native who understands channels, formats, and technical requirements.
• Good understanding of ecommerce including direct to consumer, online grocery, marketplaces and Amazon.
• Finger on the pulse of culture and what is relevant to audiences.
• Confidence to share your perspective and feedback and ensure we are staying true to the consumer and brand even when under pressure.

Benefits

• Yearly bonus based on personal contribution and financial performance. Flexible working options. 
• 25 days holiday plus 8 bank holidays and the option to buy and sell holidays.
• Onsite Gym and Wellbeing Centre. 
• Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more. 
• Pension scheme with your contributions matched for up to 10% of your salary. 
• Cycle to work scheme. 
• Private medical insurance.
• SimplyHealth Cash plan. 
• Onsite Staff shop and online staff discounts. 
• Four week Digital Nomad. 
• Opportunity for a variety of marketing leading development opportunities. 
• 2 recharge days a year to pause and get back on top and thriving. 
• Birthday day off.
• Inspiring connection events in line with our exciting wellbeing vision.

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