Job Title: Student Worker - Lariat-Social Media Editor AY25
Job Classification: Marketing and Communications, Student
Department: Student Publications
Hiring Manager: Terri Evans
Contact: terri_evans@baylor.edu
Work Schedule:16 hours with $3000 scholarship
Desired Length of Employment: Fall/Ongoing
Pay Rate: $9.00
Job Description:
$3,000 scholarship
The social media editor will manage the Lariat’s social media — Facebook, Instagram, multiple Twitter accounts, app pushes — in coordination with section editors. They must be active and savvy users of social media daily. The editors will assess Lariat social media analytics daily to determine which stories/photos/videos/posts are getting the most traffic. The social media editor will craft strategies accordingly and work with section editors to revise their social media usage as needed.
The social media editor must be an engaging, creative writer who consistently seeks out new ways to increase the Lariat’s readership and engagement. He or she will be aware of trends in social media and adapt coverage accordingly.
DUTIES
- Manage the Lariat’s Instagram, Facebook and Twitter. This includes posting as well as working with section editors to improve and expand their own social media efforts.
- Monitor social media feeds for story ideas and for news of interest to Lariat readers.
- Work as a backup for Morning Buzz as needed
- Evaluate social media analytics
- Participate in daily budget meetings
- Provide marketing and communications support to assigned area of responsibility
- Assist with various projects, activities or tasks related to marketing and communications
- Support marketing and communications strategies and perform duties accordingly
- Exhibit a willingness to take initiative and work independently and collaboratively
- Ability to comply with University policies
- Maintain regular and punctual attendance
Employer: Baylor University
Work Location: Castellaw Communications Center, FL02 RM217
Work Address: 201 Baylor Ave, Waco, TX 76706
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