Join a vibrant and digital-led marketing team to deliver direct digital growth for the P&O Passenger Business. The successful candidate will have knowledge of the entire digital marketing mix, with excellent communication skills and the ability to optimise digital channels in response to passenger needs.
The Digital Marketing Manager will be responsible for managing and optimising our paid digital marketing channels and tactical promotions, in alignment with the overall digital and commercial strategy.
Through the optimisation of our digital ecosystem, this role will look after all paid digital marketing channels driving to poferries.com, ensuring quality traffic to the site. The role will use insight and data to inform media strategies, ensuring we remain competitive and increase our direct business.
This role will manage a team of two to deliver all digital marketing and performance activity, as well as manage agency partners. The team will be responsible for cross-functional working to ensure digital channels, promotions and content are coordinated in line with business requirements.
This role will have innovation at the heart of it, looking at new digital ways to engage audiences to poferries.com to drive direct business, as well as keeping on top and ahead of our travel industry competitors.
The role:
The person:
At P&O Ferries we want you to be you. Not only will that make us stronger but will allow us to bring authenticity to everything we do. We know our customers come from all walks of life and so do our employees. We are all about connecting the world and that starts with finding connections with who you work with.
When we recruit we want to you to bring your whole self to work and we are working towards increasing diversity across all of our employees. We know we cannot be the best unless we recruit the best regardless of race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or neurodiversity. #pando