Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in social and influencer publishing and activation across organic, earned, paid media, and community management with cross-functional teams.
• 4 years of experience in team management during marketing transformation.

Preferred qualifications:

• Experience working with a wide array of talent – music houses, celebrities, athletes, social influencers, etc.
• Experience in social marketing, especially with regard to both community as well as product inclusivity/equity.
• Experience working with product teams, data scientists, and cross-functional marketers.
• Practical understanding of AI’s current and future role in marketing and in society.
• Ability to work cross-functionally with a high number of stakeholders, including international teams as well as finance, agency relations, and legal teams.
• Ability to produce executive-friendly and public-facing mass communication.

About the job

Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google’s reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we’re a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing.

As the Senior Social Strategy and Innovation Manager, you are a social marketing expert who will lead our efforts in social-first execution, innovation, and activation at every layer. In this role, you will use your expertise and understanding of the ever-evolving landscapes across social platforms, technologies (including AI) and trusted social-agency network to craft modern, social-first marketing for Google social channels. You will form unbreakable relationships and communities with customers to support execution on a global scale that considers the needs of various product areas, regions, and locals. You'll connect and authentically integrate Google in an always on cultural narrative.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $165,000-$248,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead team of social content strategists to support Always On activation of Google social channels across paid, organic, and earned. Lend team and expertise to most significant, brand defining moments.
• Partner cross-functionally with product areas to advise and enable social creative excellence by objective for Google channels.
• Optimize our processes at a global level to support and enable scaled social marketing, evolve the culture of testing, and measurement. 
• Stay up-to-date on the latest marketing trends and technologies, including new social platforms, trends, and integration of AI.