Worldwide Companies City

Job Descrption

This role supports the Head of Marketing Communications & Content in the development and implementation of the marketing plan for the university, and focuses on the creation and delivery of marketing communications to achieve the university’s strategic goals.

You will be responsible for managing key marketing projects from brief through to evaluation, aligned to the business needs of the university and the communications needs of our external audiences.

You’ll plan and coordinate insight-informed marketing communications and content tailored to the university’s target audiences (including prospective students, parents, current students, alumni and staff) across the full channel mix.

You’ll lead on the creation and delivery of marketing conversion campaigns and collateral that maximise conversion at every step of the student journey, from initial enquiry to enrolment, ensuring relevant and timely messaging engages each audience segment.

You’ll oversee written and visual content... curation, adapting tone, style and messaging to ensure relevance, appeal to audience segments, and appropriateness to channel. You’ll ensure content is engaging, accurate and informative, using exceptional understanding of the university and its proposition, USPs and degree programmes, combined with your initiative and independent research, to maximise the impact of our content.

You’ll work closely with your colleagues in the marketing, admissions, recruitment and visa & immigration compliance teams to understand annual requirements and translate these into engaging and motivating marketing communications and content. You will also be responsible for ensuring brand integrity and consistency across all channels.

Your objectives will be to support the delivery of student recruitment targets across the undergraduate and postgraduate portfolio, and increase brand awareness across a wide range of stakeholders, and your role will be integral in supporting the achievement of KPIs.

Skills, knowledge & experience

● Marketing or communications related degree or equivalent (eg CIM)

● Experience in a marketing role and utilising the full marketing mix, preferably within the higher education sector.

● Experience of annual marketing planning and budget management

● Experience of interpreting and utilising customer insight to inform marketing decision making

● Experience in the origination, briefing and production of marketing content and communications, consistent with a unified brand, across a range of channels (e.g. print materials, email, website, social media).

● Experience of managing complex marketing projects with a range of stakeholders and deadlines.

● Experience of managing third parties and agencies, including creative partners and print fulfilment

● Experience of using email and CRM systems for marketing engagement

● Ability to work with multiple audience segments and customer journeys to ensure relevance to target audience, appropriateness of messaging, optimise effectiveness, and brand compliance, across all segments.

● Ability to build and maintain strong relationships with colleagues and influence a wide range of stakeholders across all levels of the organisation.

● Ability to manage multiple projects, with strong time management and prioritisation skills

● Understanding of the UK higher education sector context with experience of applying the Consumer Markets Authority (CMA) guidance and regulatory compliance.

Job Types: Full-time, Permanent

Pay: £35,000.00-£39,000.00 per year

Education:
• Bachelor's (preferred)

Work Location: In person

Application deadline: 06/10/2024

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