At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. Under their Money Transfer division, Xe and Ria Money Transfer have been brought together to help establish the third largest money transfer business in the world.
We are looking for a growth focused APAC Marketing Manager who has a hunger for driving impact. You’ll work closely with our Performance, Design, Product and Lifecycle Marketing teams to grow market share of Xe Money Transfer services across our consumer and corporate customer segments.
As Marketing Manager you will be focused on delivering the regional growth strategy and performance of all marketing activity for your region. You’ll be constantly pushing new ways to uncover growth opportunities, using analytical decision making across Xe’s owned and paid marketing channels, measuring performance and optimising.
Our principles
AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility
COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community
Who you are:
Adapting our global marketing activities into localized executions by gaining a deep understanding of who our customers are within the APAC region.
Delivery of the regional marketing plan, through collaboration with broader marketing team across lifecycle, performance, product and design
Become a “local expert” that provides insights to unlock brand awareness and customer acquisition opportunities as the Marketing representative within the region
Working closely with the Consumer & Corporate regional leadership teams to identify business growth tactics and optimisations
Own local marketing communications to ensure the Xe value proposition is clearly articulated across all customer segments within APAC
Propose investment opportunities to drive growth
Monitor and report on regional marketing performance, conversion funnel and ROI
Requirements
Who you are:
Using analytics to inform your decision making and measure impact of marketing initiatives
Hands-on marketer who believes in getting things out the door
Strong communication and cross-collaboration with internal teams
Passion for identifying customer insights to drive informed marketing strategies
Experience delivering multi-channel marketing campaigns across traditional and digital environments
Direct involvement and ownership of multi-channel marketing campaigns that resulted in revenue growth
Knowledgeable on media planning and reporting
Benefits
Competitive market-based salary
Annual Discretionary Bonus
Superannuation
Healthcare
20 days annual leave increasing with each year of service (capped at 25 days
Paid day off for your Birthday
Discounted Euronet Employee Share Purchase Plan (ESPP)
Plumm Mental Health and Wellbeing
Volunteering day for a charity of your choice
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