Worldwide Companies City

Job Descrption

Pioneering Private Funds solution provider is expanding rapidly, and due to this they are currently seeking a Private Markets focused, Marketing Director to join their team and report directly into the Chief Revenue Officer who is based in New York. This is a pivotal role in which the successful candidate will shape and execute the marketing strategy to drive revenue growth and brand recognition. Deep understanding of the private markets sector (including private equity, fund administration and asset management) is vital, as well as proven experience as a Senior Commercial Marketing leader within the fund services industry.

Remit Summary:

Based in London or New York, this position requires a dynamic and strategic, but also hands-on Marketing leader who can work closely with Business Development to navigate industry challenges, drive meaningful change, and build strong connections with clients and partners in the Private Markets space.

Responsibilities:
• Develop and execute a... comprehensive marketing strategy aligned with business objectives.
• Collaborate with key stakeholders to identify market trends, customer needs, and competitive opportunities.
• Uphold and enhance the firm’s brand image, ensuring consistency across all communication channels.
• Implement brand positioning that reflects our values and resonates with target audiences.
• Drive the commercialization of the marketing function, transforming it into a revenue-generating engine.
• Implement strategies to capture and convert leads, turning marketing efforts into measurable business outcomes.
• Work closely with Sales and Business Development teams to support revenue growth initiatives.
• Develop and execute campaigns that directly contribute to pipeline expansion and client acquisition.
• Oversee the creation of compelling and valuable content that positions our expertise and addresses client pain points.
• Cultivate strong relationships with industry influencers, partners, and clients.
• Identify strategic industry events for the company to be represented at to expand our network and visibility.
• Recruit and retain productive staff who adapt well to firm’s culture.
• Utilize various mediums (thought leadership, whitepapers, webinars, videos) to engage and educate the target audience.
• Lead digital marketing efforts, including SEO, SEM, social media, and email campaigns.
• Leverage data and analytics to optimize digital marketing performance and ROI.
• Work with the People Director to identify and support the productivity and training needs of colleagues and, occasionally, clients within agreed timescales.
• Actively encourage a culture of continuous improvement through new ideas.
• Provide strategic direction and leadership for the day-to-day marketing delivery
• Identify opportunities for efficiency improvements and implement scalable solutions.
• Streamline internal processes to enhance productivity and reduce operational costs.
• Collaborate with cross-functional teams to mitigate risks and ensure a resilient business model.
• Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
• Provide regular reporting on marketing performance and adjust strategies as needed.

Qualifications and Experience:
• Proven experience as a Senior Commercial Marketing leader or similar leadership role in fund services (or law firm), with private funds exposure.
• Demonstrated success in implementing efficiencies and driving organisational growth and building global brand recognition.
• Strong understanding of technology and its integration into financial services.
• An understanding of the private markets' investment process is essential
• Excellent leadership, communication, and interpersonal skills.
• Advanced degree in business, finance, or a related field.
• Demonstrated success in commercializing marketing functions and driving revenue growth.

(only if you have strong marketing leadership and private markets experience) for this senior opportunity to create and lead the marketing effort within this fast-growing and dynamic financial services company

Please note that due to the high volume of applicants responding to our adverts we are regrettably not able to feedback on all applications; only successful candidates will be contacted

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