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Job Descrption

Position: Co-Founder & Chief Marketing Officer (gn) @ Health Consumer Brand

ABOUT THE VENTURE

We are in the beginning of a paradigm shift in healthcare from reactive “sick care” towards proactive “well care”. Demand for products and services promoting healthspan (quality of life) and lifespan (length of life) is on the rise, propelled by an underlying shift towards P4 medicine (predictive, preventive, personalized, participatory), advancements in health technologies (e.g., telemedicine, biomonitoring/wearables, and artificial intelligence), and significant research advances on anti-aging products (e.g., supplements, off-label uses of drugs, ongoing clinical trials for anti-aging medications).

Furthermore, these tailwinds are occurring within pockets of massive addressable markets.

Our mission is to lead this transformative wave by establishing a direct-to-consumer preventative health and longevity platform to help the world age better through the power of science. We believe that... the future of health is prevention, and everyone deserves access to the latest scientific advancements in aging research. That’s why we’re committed to providing science-backed tools to our consumers to improve their healthspan and lifespan through mastering the basics such as sleep hygiene, nutrition/diet, physical exercise, and mental well-being.

ABOUT THE ROLE

Join us at the inception as Co-Founder & Chief Marketing Officer, working with our CEO to shape our trajectory. Your responsibilities will include:
• Defining the go-to-market value proposition and strategic roadmap from scratch
• Drive performance against key top-line and bottom-line KPIs
• Develop an in-depth understanding of both existing and untapped customer segments
• Establish partnerships with influencers, brand ambassadors, and healthcare stakeholders to enhance our product offerings and extend our reach
• Identify market expansion opportunities through targeted growth initiatives
• Allocate budget across channels to optimize CAC & CLV
• Grow and lead a high-performance marketing team, and fostering a culture of creativity, collaboration and innovation

OUR IDEAL CANDIDATE WILL HAVE:
• Strong passion for preventative health and a deep desire to build a business in this field
• Significant track record in scaling direct-to-consumer brands, particularly with extensive experience in performance marketing
• Demonstrated leadership experience managing diverse teams
• Excellent communication and relationship skills to effectively share knowledge and influence decision-making across diverse teams
• Initiative-driven self-starter who thrives in a fast-paced environment
• Hands-on and continuous delivery attitude
• Native or fluent English proficiency (additional languages are a bonus but not necessary)

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