Company Description

The Seatrade Portfolio of events stretches across the globe, with its flagship event in Miami, alongside the recently launched F&B@Sea, the biannual editions of Seatrade Cruise MED and Europe and the portfolios return to Asia after a 4-year hiatus at the end of 2023. As well as the established events schedule, the portfolio also includes an industry leading news site and quarterly publication.

The Design Portfolio consists of the UK Leading Interior Design show for professionals – Decorex, along the key event for the retail kitchen, bedroom and bathroom industry – kbb Birmingham.

Both events and portfolios have a strong online community with thousands of followers across their social platform with strong engagement from key influencers across all industries.

Working in partnerships with the wider marketing and digital teams, the Social & Community Executive’s primary focus will be to continue to cultivate and grow these online communities, owning and managing the social channels to help the events achieve their OKR’s and Business goals, ensuring these brands remain the leading authorities of their industries will continue to innovate and test, using data to drive decisions and strategies. 

Job Description

Social Media

• Overall responsibility for growing social channel audience and audience engagement
• Daily management of social accounts for events and news site across Facebook, Instagram, Twitter, Linkedin
• Lead testing campaigns on new to market channels including Pinterest and Tiktok
• Plan and execute the organic social media schedule across all social channels for events and products
• Report monthly on performance of social channels against OKR’s set
• Complete regular sector social listening alongside keyword research and search volumes to feed into social strategy and feedback on sentiment
• Support digital marketing executives and Marketing leads with paid for social campaigns
• Plan customer journey, feeding into advert landing page design and content
• Plan and execute testing campaigns across channels
• Devise and manage onsite social and content plans

Advocacy

• Overall responsible for engaging with advocates through Gleanin / InGo across the channels to encourage higher engagement / advocacy rates
• Plan and co-ordinate co-marketing campaigns across social with speakers, ambassadors and industry influencers
• Support marketing leads in visitor advocacy campaigns
• Identify influencers + incorporate them in social strategy

Partnerships & Content

• Devise organic lead gen campaigns to grow 1st party data collaborating with event, sales and brand marketing team
• Re-purpose content from news platforms and reports generated by event and marketing teams
  • In addition to re-purposing content from media partners, where relevant
• Report on campaign measurement for post event reports and present to team
• Collaborate with marketing team to delivery social media aspects of media partnerships

Ideas and Innovations

• Ensure best practice is consistent across channels
• Keep up to date on latest platform algorithm changes and innovations and amend campaigns as needed
• Explore AI opportunities across social channels
• Working with designers, manage artwork production for social posts and content

Qualifications

Who are you? 

• Passionate about marketing with an analytical mind
• Data Driven 
• Strong experience on social media channels
• Confident behind and in front of camera  
• Results and data driven
• Unquenchable appetite to learn and develop 

• Great team player and communicator 
• Strong attention to detail
• Excellent copywriting skills
• Previous experience of using design tools. E.G. Canva, Photoshop
• Excited to travel internationally to shows
• Happy to join your team in the London office

Additional Information

Who are we? 

We are proud to be recognised as one of the UK’s Top 50 Best Places to Work in the Glassdoor Employees’ Choice Awards 2024.

Our marketing team is a diverse and welcoming group. We love marketing and we are constantly testing, developing and innovating in our approach. 

You’ll be joining a fun and inclusive team who are eager to learn and constantly improve what we do. 

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

What’s in it for you? 

• You are entitled to 25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays 
• Balanced working, flexible working hours 
• Volunteering days  
• Season ticket loan 
• Cycle2work 
• Eye care vouchers 
• Childcare vouchers 
• Healthy Lifestyle subsidy/ Mental well-being support  
• Money purchased pension scheme & life assurance 
• ShareMatch Scheme, Informa's colleagues Share incentive plan matches every share purchased with two free shares 
• Learning & Development - Our Learning team supports year-round development with face-to-face training, access to Linked-in Learning. 
• Long term career development opportunities 
• AllInforma Colleague run networks for Diversity and Inclusion 
• Inspired Sustainable Development at the very core of our business  
• Ability to contribute towards socially responsible and sustainable events 
• LGBTQIA+ Colleagues and Allies Network 

• Visible & invisible disabilities and conditions Network 
• Ethnic minorities and multiculturalism Network 

What support and training will I have?

The development of our marketers is a priority and we have a vast range of support in place for our team to grow. This includes:

• Access to LinkedIn Learning
• A range of training sessions ran by our learning and development team
• Marketing Performance Managers who will be on hand to train and develop you on our tech stack
• A Digital Director whose primary focus is to support marketers across the business, fostering a marketing community where best practice and key learnings can be shared
• Opportunities for sponsorship of marketing qualifications
• Regular Marketing Socials, giving you the opportunity to meet other marketers in the business you wouldn't come across in your day-to-day role