Company Description

As a Senior Analyst, you assist with the preparation & execution of marketing research studies by supporting the pre-field part of the project, and then compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations.  

RESPONSIBILITIES:

• Discusses test design, questionnaires, coding, and table preparation with Project Development staff 
• Review data for errors and inconsistencies 
• Summarizes data for the production of tables, charts, and graphs 
• Analyzes in-market data 
• Analyzes study results to draft reports and presentations  
• Prepares initial client correspondence  
• Interacts with client staff on routine issues 
• Attends client meetings and presentations occasionally in person but most often over the phone 
• Drives time/cost effectiveness on the project 
• Mentors junior team members as well as provide guidance to peers 
• Uses internal tools and data sources 
• Good teamwork skills  

REQUIREMENTS

Knowledge of:

• Microsoft Word, Excel, and PowerPoint 
• Statistics and marketing research techniques 

Skills:

• Understanding the key principles of forecasting  
• Strong Business English knowledge, both verbal and written (and local language if required) 
• Good business- and financial acumen (including business environment and client) 
• Good analytical skills 
• Good communication skills & visualization skills – interested in storytelling techniques 
• Comfortable working in a digital-enabled environment  
• Ability to work within a virtual environment 

Education and Experience:

• University degree in Marketing, Economics or related field a must, preferred Postgraduate or MBA 
• 2-3 years of experience in Marketing Research 
• Strong analytical mind and excellent numerical skills  
• Good organizational skills 
• Very good interpersonal skills 
• Business acumen 

#LI-PB

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.