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Martech Executive at ASOS
London, United Kingdom


Job Descrption

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.  

Job Description

About the Role

You will be an essential part of our Martech team, assisting in the management and optimization of our marketing technology stack. You will work closely with senior members of the team to implement marketing technology solutions, support data-driven decision-making, and contribute to our digital marketing initiatives.

What You'll Be Doing 

  • Manage performance marketing tags for web and app properties across markets to ensure efficient and accurate tracking, requiring expertise in JavaScript and tag management solutions (Google Tag Manager).
  • Lead the assessment of our tag and consent management solution in collaboration with vendors, emphasising a strong understanding of consent management tools and GDPR compliance.
  • Conduct a comprehensive cookie audit in coordination with the Data Protection & Compliance team to ensure compliance with data privacy regulations.
  • Diagnose and resolve operational issues to enhance efficiency in product feed management.
  • Daily responsibilities include maintaining tagging best practices, collaborating with internal teams and vendors for accurate data collection, and contributing to the optimisation of marketing technology infrastructure.

Qualifications

Who We'd Like to Meet

  • Proficient in Front-End Development Technologies with a strong understanding of JavaScript or another scripting language.
  • Experience with tag management systems, preferably Google Tag Manager.
  • App Measurement: Familiarity with app measurement methodologies using Mobile Measurement Partner (MMP)
  • Knowledge of Performance Marketing principles, including PPC, Paid Media, Affiliate Marketing, and AdTech.
  • Proven expertise in collaborating with development teams and demonstrating effective stakeholder management.

Additional Information

What's in it for you?

  • Employee discount (hello ASOS discount!) 

  • ASOS Develops (personal development opportunities across the business) 

  • Employee sample sales  

  • Access to a huge range of LinkedIn learning materials 

  • 25 days paid annual leave + an extra celebration day for a special moment 

  • Discretionary performance related bonus scheme  

  • Private medical care scheme 

  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 


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