Company Description

We’re ASOS, the online retailer for fashion lovers all around the world. 

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. 

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.  

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you. 

Job Description

About the Role
This is an exciting opportunity to work across a mix of brands with individual voices to amplify.

We are looking for strategic thinkers, creators, makers and those who can help us create content that can connect with millions around the world. People who know the social platforms but know how to push them beyond. People who can concept and work up shoot and social ideas at speed. People with the skills and mindset to unlock the potential creativity for ASOS.

This role will be a positive inspiration for the team, department, and the business. Working to bring new concepts and ideas to life in a social first, digital landscape with keen owned and 3rd party channel knowledge. It will investigate new ways of communicating with our audience whilst staying committed to KPI’s and objectives. The role will develop and maintain excellent relationships with a variety of stakeholders within the business, including stakeholders within Brand, Brand Content, Talent, Fashion, Design, IP and Trade to ensure a unified approach to provide engaging brand experiences and initiatives.

The individual successful in this role will have knowledge of best practice for digital marketing to be used across all channels including Paid Media, CRM, PPC and organic social and you’ll be able to share these encouraging your team to help promote their development/ knowledge. You’ll work with our Creative Leads in the Head of Creative to help communicate our Creative Brand Strategy that will reinforce the brand and help to ensure a seamless, consistent and engaging brand experience across all channels.

As a Senior Social Creative, you will thrive in a fast-paced environment and be tasked with delivering smart, agile and versatile 360 creative concepts that play a meaningful role in culture and speak to 20 somethings globally.

The role needs a talented and diligent individual to collect and translate briefs, lead brainstorms and work closely with direct and extended creative teams to work up innovative and compelling creative concepts that are relevant for the consumer, the advertiser and on strategy for the group of brands we cover. You will lead on shoots, have a strong working knowledge of creating content that is optimised for organic and paid social and have a keen understanding of what makes a more fashion aware audience tick.

You will also play an instrumental role managing and mentoring junior teams, supporting your Lead Creative with wider business planning, and feel confident juggling the detail of Creative projects with bigger picture resourcing and other such administrative tasks.
You will have a positive can-do attitude, with 6+ years proven experience and have a keen interest in youth culture, digital innovation, design, fashion and style. The role requires an ability to balance a number of projects at any one time and manage a small creative team, so someone with an agile mind who can switch focus with ease is ideal.

As a key member of the team, you will need to build strong relationships with creative across ASOS internal departments, love problem solving and thrive in fast-paced environments.

What You’ll Be Doing
Developing social-first creative and innovative campaign concepts that connect with our 20 something audience with the brand and ASOS

• Mentoring and managing a small creative team
• Interrogating and translating briefs to make sure they are social-first wherever possible
• Leading the Creative Art Direction on your projects and offering constructive feedback and direction for whole team.
• Leading and participating in creative brainstorms
• Be able to provide constructive criticism of ideas to junior members, edit and explore different routes
• Understanding and shepherding the creative vision of department as directed by Content Leads / Head of Creative
• Being a source of inspiration by bringing new ideas and concepts to work
• Develop and maintain excellent relationships with all other departments
• Bringing your strong working knowledge of relevant talent / photographers / illustrators/creatives to the table.
• Supporting Senior Management Team with wider business planning, resourcing, workflow management, deadlines, priorities, client meetings and other integral administrative tasks.

Qualifications

Who We’d Like to Meet

• A brilliant eye for detail and ahead of the curve on fashion trends
• Significant commercial experience within a similar brand or agency.
• Strong experience of leading creative for a mobile and social first brand.
• Strong experience in creative and art direction, commissioning, photography and video
• Strong graphics, typography, digital and video design experience
• Strong management, mentoring and personal development skills as this role involves managing mid-weight and junior Creatives
• Strong experience in creative and art direction, video, design, commissioning, photography and casting.
• An appetite to create work that occupies culture not ad space.
• A knowledge of the social landscape- what's trending, but also how to subvert and even hack the platform formats, tropes & capabilities.
• A voracious appetite for talent, lifestyle trends and 20-something culture.
• The ability to confidently develop and articulate your ideas and present them clearly.
• A big thinking mentality that can encourage great work in team with different levels of experience
• Positivity in spades. We need a true team player, with an enthusiasm and passion for people, fashion, sneakers, beauty and grooming.
• Someone with excellent interpersonal skills, who is organised and can happily juggle numerous tasks while motivating those in the wider team.

Additional Information

What’s in it for you?

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day
• Discretionary performance related bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits