Senior Insight Analyst – Digital Experience at ASOS
London, United Kingdom
Job Descrption
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
The Details
Support continuous optimisation of our digital experiences through insight, covering all aspects of the conversion funnel, including homepage and product pages as well as personalised content
Production of regular reporting, benchmarking website/product performance and interpreting and presenting their content.
Proactively brings new ideas to the table relating to business questions, analytics approaches and datasets
Working closely with the Implementation team to plan and define tracking specifications required to be able to truly understand the effectiveness of site features and functionality.
Champions an understanding of data and insight with stakeholders and business partners, ensuring teams are operating based on insight with appropriate direct access to data
Champions a test and learn approach with stakeholders, helping to define testing roadmaps, structure tests, and draw insight and recommendations from results
Supporting our culture by championing Diversity, Equity & Inclusion strategies.
Qualifications
About You
High level of familiarity with digital analytics and digital data collection.
Experience with Adobe Analytics and SQL is preferred.
A strong track record in an Insight role, preferably within digital and/or experimentation
High level of familiarity with digital analytics and digital data collection
Highly numerate with a high standard of accuracy with data and commercial awareness of its usage
Strong e-commerce knowledge
A proactive and analytical approach and a passion for data and digital experience
Additional Information
BeneFITS’
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
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