Company Description
insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and thoughtful decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.
Job Description
- Define the regional Growth Marketing strategy for assigned products in DACH, using direct and digital marketing techniques supported by data analysis to improve overall results.
- Develop multiple marketing campaigns from start to finish - ensuring all activities are completed on time and meet expectations including: webinars, emails, nurture streams, etc.
- Manage third-party activities, including events, webinars and content syndication programs, and liaise with external and internal stakeholders to maximize each activity's ROI.
- Identify market trends, target audiences, competitor landscape and other relative information to support regional growth plans.
- Monitor campaign performance and reporting on key metrics
- Support and work closely with the DACH sales team to ensure marketing-sales alignment, top of funnel campaign awareness and pipeline uplift.
- Contribute to the daily conversation of how to best execute and measure webinar, email, and other marketing campaigns.
- Manage daily administrative tasks to ensure the marketing department runs smoothly.
Qualifications
Essential skills:
- Fluent in both German and English
- Marketing experience in a fast-paced company, preferably B2B in the software or SaaS environment (working with ERPs and financial services is a major plus)
- Bachelor's degree, preferably in Marketing or Business; Master's degree, a plus
- Excellent writing, editing, presentation, and communication skills
- Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics
- Excellent project management skills and ability to lead multiple projects in their entirety, including coordinating activities within different teams
- Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers and professionals outside the business.
- Marketing automation experience a significant plus – ideally Pardot
- Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, Wrike, Airtable, PowerBI, etc.)
Additional Information
#LI-Remote
** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **
insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com)
Background checks are required for employment with insightsoftware, where permitted by country, state/province.
At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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