Welcome to The Marketing Practice, where professionalism meets excitement – a hub for B2B excellence in the integrated era. What distinguishes our approach?
We champion the ethos of hybrid working, allowing you to harness your productivity in a flexible environment. Trust is our foundation; we empower our employees to take ownership of their time, recognising that autonomy fosters innovation. At the heart of our success lies our commitment to identifying, recruiting, and nurturing talented professionals such as yourself.
If you have a keen eye for strategic planning, and love shaping media strategies using multiple channels to drive growth for clients, we would love to hear from you as we're looking for an experienced cross-channel media leader who will develop, present, and oversee thoughtful and accountable integrated media strategies.
We need a strategic leader that has a broad understanding of the media landscape, an interest in emerging media channels, and an aptitude for identifying the appropriate media opportunities to deliver against client goals. If you are capable of being daring, suggesting novel concepts, establishing connections, and providing strategic guidance to clients, then this is the ideal position for you.
What you will do on a day to day basis:
New business development:
- Support media focussed pitches and RFPs, inputting with your own strategic insight.
Client growth:
- Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations.
- Devise account plans and growth strategies, driving a team into action around them.
- Develop and strengthen relationships with clients and advocates.
Client leadership:
- Serve as the integrated media client lead for your accounts - speaking to full program strategy and insights, advocating for and defending campaigns and overall performance.
- Develop meaningful, trust-based relationships with clients in order to help foster long-term partnerships.
- Responsible for ensuring the success of client media deliverables by taking full ownership.
Strategy & planning:
- Lead the cross-channel paid media strategy and approach for complex, global B2B organisations.
- Collaborate with creative teams to bring messaging strategies to life via relevant media placements that drive meaningful business impact.
- Responsible for establishing and tracking program KPI's that are both practical and significant.
Supplier partnerships:
- Grow and foster partnerships with leading technology and media vendors to advance overall media capabilities and revenue opportunity.
Reporting:
- Accountable for best practice reporting, working with our team to incorporate insight, a clear response to the client’s brief, and a compelling media story.
- Responsible for executing media strategy optimisations based on performance results.
Insight:
- Stay current on emerging media trends to proactively author POVs based on relevant industry, category, and client topics.
- Work with client services and cross functional teams to deliver new and proactive ideas to clients based on your media insight.
- Accountable for client quarterly business reviews delivering actionable insights to your accounts.
Line management and team management:
- Foster the conditions and environment for the team to thrive, where individuals can build their careers and develop skills as they deliver for their clients.
- Provide ongoing feedback and coaching to support career development.
- Contribute and develop individual development plans, regularly reviewing and providing feedback on career progression goals for individual team members.
- When needed, successfully recruit, onboard and train new hires onto the team.
- Manage, inspire, and motivate your direct reports.
Requirements
Who you are:
- A desire to excel in a marketing career and a strong marketing thinker.
- A confident and inclusive leader to clients and internal teams.
- Positive, with a resilient attitude that is proactive in all things.
- Ready to challenge thinking to get the best outcomes for clients.
- Able to see the bigger picture, whilst also appreciating the details.
- Highly developed relationship management skills, brilliant at communicating and influencing.
- Able to learn quickly, interrogate and assimilate complex information.
- Able to problem solve issues presented by team members whilst remaining open to new ideas.
What you will need:
- Strong, demonstrable experience working in media within an agency, ideally in a B2B environment with a proven track record for adding value back to the client.
- Proven track record of leading and growing client accounts.
- Experience in managing key/senior client and partner relationships and comfortable communicating both internally and externally at C-Level.
- Experience of directing media programs based on client/business objectives, and recommending marketing solutions to business challenges.
- Working with cross-discipline teams (strategy, creative, technology, media, and project management).
- Proficient with IT including Word, Excel, PowerPoint and Outlook.
- Experience of media tools and processes.
- Experience of commercial management.
Benefits
What we offer in return
- Generous and flexible holiday allowance (“Plentiful PTO”)
- Shutdown between Christmas and New Year
- Private healthcare and dental insurance
- Group income protection
- Salary sacrifice pension scheme and support on financial health through our pension provider
- Access to Unmind, our wellbeing platform, including access to therapists and coaches
- Parental leave – primary caregiver 12 weeks full pay + 12 weeks 50% pay, secondary caregiver 12 weeks full pay that can be spread over 12 months
- Use our portal to access discounts and cashback at plenty of retailers
- Cycle to work scheme
- Sustainable Future Giving, helping create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.
- Employee focus group, Social Impact and MOSAIC team supporting our diversity and inclusion commitments
- Team, office and regional socials
- Great growth opportunities (our CEO and other senior team members started out here in entry level positions)
Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply to jobs unless they meet every single qualification. At The Marketing Practice we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
5 jobs found