Marketing Manager – UK Market
Full-time
Mid
Description
Nobi is redefining safety in senior care with smart technology designed to prevent
risks before they happen and give caregivers peace of mind.Our discreet, intelligent solutions — starting with the fall-detecting smart light — are built to protect older adults while supporting independence, comfort, anddignity. Today, Nobi’s platform goes beyond detection: it provides proactive insights, helps staff understand daily patterns, and quietly improves life inside care communities.
We focus exclusively on care homes, where falls and safety challenges are most
acute. By working closely with operators, we’re solving for one of the industry’s
biggest risks — reducing falls, easing staff workload, and setting a new standard
for modern, technology-enabled care. The UK is one of Nobi’s fastest-growing markets and a cornerstone of our global expansion.
What you will do
The Marketing Manager will be responsible for driving demand generation and
pipeline growth in the UK market. This is a hands-on role that blends strategy and
execution, requiring expertise in Events, campaign management, engaging
content creation, and cross-functional collaboration.
You’ll work closely with the UK Sales team, the Marketing team, and trusted
external partners or agencies to build audience-focused campaigns that generate
qualified leads.
Key Responsibilities
UK Marketing Strategy
• Develop a clear UK-focused marketing plan aligned with Nobi’s brand.
• Identify priority segments, messages, and channels to reach decision-
makers effectively.
• Create content that highlights UK customer examples and results (case
studies, launch materials, simple video briefs).
Demand Generation & Paid Media
• Plan, execute, and optimize paid media campaigns (Google, LinkedIn, Meta,
etc.) to drive qualified leads in collaboration with the marketing team.
• Build audience-focused campaigns tailored to UK market needs.
• Monitor performance metrics (CTR, CPL, conversion rates) and continuously
improve ROI.
Social Media & Advertising
• Manage the UK social calendar in collaboration with the marketing team.
Launch platform-specific campaigns to drive awareness, engagement, and
lead generation.
• Ensure all activity follows Nobi’s brand standards and messaging guidelines.
Events & Partnerships
• Manage Nobi’s presence at key UK events and trade shows.
• Develop event tiering and ROI tracking models to prioritize investments.
• Collaborate with Sales and partners to maximize lead capture and pipeline contribution.Campaign Execution & Collaboration
• Design integrated campaigns across paid, social, and events to support pipeline goals.
• Partner with Sales to ensure campaigns deliver qualified leads and measurable impact.
• Collaborate with the Marketing team and leverage agencies where useful to drive activity.
Analytics & Reporting
• Track campaign performance, lead generation, and pipeline contribution.
• Provide regular reporting to leadership on ROI, CAC, and conversion
metrics.
• Use insights to refine strategy and optimize spend.
What you must know
• 4–8 years of experience in marketing, communications, or demand
generation.
• Proven track record managing paid media, social advertising, and targeted
campaigns.
• Strong writing skills with ability to communicate clearly and credibly.
Experience organizing or attending industry events, including ROI
measurement.
• Familiarity with CRM and marketing automation tools (HubSpot, Salesforce,
Marketo).
• Strong analytical skills with ability to connect marketing activity to pipeline
and revenue.
• Comfortable moving between strategic work and day-to-day delivery.
• A proactive, pragmatic approach — you take ownership and enjoy working
things out.
• Collaborative and organized in your work style.
• Fluent English
• Willingness to travel occasionally.
• Experience in technology, healthcare, or senior care industries preferred
• Familiarity with the UK Care sector is a strong plus.
Why This Role Matters
This role ensures Nobi’s marketing efforts in the UK are strategic, measurable, and
growth-focused. By managing demand generation, paid media, social campaigns,
and events, the Marketing Manager will directly drive pipeline growth and position
Nobi as a leader in senior safety technology.
What We Offer
• A central role in a scale-up growing quickly in the UK.
• A meaningful mission at the intersection of care and technology.
• Space to create and shape UK marketing from an early stage.
• A supportive marketing team that values clarity and initiative.
• Flexibility in how and where you work.
• Competitive UK salary and benefits package
risks before they happen and give caregivers peace of mind.Our discreet, intelligent solutions — starting with the fall-detecting smart light — are built to protect older adults while supporting independence, comfort, anddignity. Today, Nobi’s platform goes beyond detection: it provides proactive insights, helps staff understand daily patterns, and quietly improves life inside care communities.
We focus exclusively on care homes, where falls and safety challenges are most
acute. By working closely with operators, we’re solving for one of the industry’s
biggest risks — reducing falls, easing staff workload, and setting a new standard
for modern, technology-enabled care. The UK is one of Nobi’s fastest-growing markets and a cornerstone of our global expansion.
What you will do
The Marketing Manager will be responsible for driving demand generation and
pipeline growth in the UK market. This is a hands-on role that blends strategy and
execution, requiring expertise in Events, campaign management, engaging
content creation, and cross-functional collaboration.
You’ll work closely with the UK Sales team, the Marketing team, and trusted
external partners or agencies to build audience-focused campaigns that generate
qualified leads.
Key Responsibilities
UK Marketing Strategy
• Develop a clear UK-focused marketing plan aligned with Nobi’s brand.
• Identify priority segments, messages, and channels to reach decision-
makers effectively.
• Create content that highlights UK customer examples and results (case
studies, launch materials, simple video briefs).
Demand Generation & Paid Media
• Plan, execute, and optimize paid media campaigns (Google, LinkedIn, Meta,
etc.) to drive qualified leads in collaboration with the marketing team.
• Build audience-focused campaigns tailored to UK market needs.
• Monitor performance metrics (CTR, CPL, conversion rates) and continuously
improve ROI.
Social Media & Advertising
• Manage the UK social calendar in collaboration with the marketing team.
Launch platform-specific campaigns to drive awareness, engagement, and
lead generation.
• Ensure all activity follows Nobi’s brand standards and messaging guidelines.
Events & Partnerships
• Manage Nobi’s presence at key UK events and trade shows.
• Develop event tiering and ROI tracking models to prioritize investments.
• Collaborate with Sales and partners to maximize lead capture and pipeline contribution.Campaign Execution & Collaboration
• Design integrated campaigns across paid, social, and events to support pipeline goals.
• Partner with Sales to ensure campaigns deliver qualified leads and measurable impact.
• Collaborate with the Marketing team and leverage agencies where useful to drive activity.
Analytics & Reporting
• Track campaign performance, lead generation, and pipeline contribution.
• Provide regular reporting to leadership on ROI, CAC, and conversion
metrics.
• Use insights to refine strategy and optimize spend.
What you must know
• 4–8 years of experience in marketing, communications, or demand
generation.
• Proven track record managing paid media, social advertising, and targeted
campaigns.
• Strong writing skills with ability to communicate clearly and credibly.
Experience organizing or attending industry events, including ROI
measurement.
• Familiarity with CRM and marketing automation tools (HubSpot, Salesforce,
Marketo).
• Strong analytical skills with ability to connect marketing activity to pipeline
and revenue.
• Comfortable moving between strategic work and day-to-day delivery.
• A proactive, pragmatic approach — you take ownership and enjoy working
things out.
• Collaborative and organized in your work style.
• Fluent English
• Willingness to travel occasionally.
• Experience in technology, healthcare, or senior care industries preferred
• Familiarity with the UK Care sector is a strong plus.
Why This Role Matters
This role ensures Nobi’s marketing efforts in the UK are strategic, measurable, and
growth-focused. By managing demand generation, paid media, social campaigns,
and events, the Marketing Manager will directly drive pipeline growth and position
Nobi as a leader in senior safety technology.
What We Offer
• A central role in a scale-up growing quickly in the UK.
• A meaningful mission at the intersection of care and technology.
• Space to create and shape UK marketing from an early stage.
• A supportive marketing team that values clarity and initiative.
• Flexibility in how and where you work.
• Competitive UK salary and benefits package